Live Work Play Consulting Inc. is owned by Wendy Creelman. Her goal is to create healthy communities by working with business, education, government and community. LWP can assist your organization to develop plans that maximize your investment in your most important resource.... your people. By providing tools that encourage self care, healthy lifestyles and camaraderie, LWP can help to create an environment that promotes the right choices as the easy choices.
 Principal of Live Work Play Consulting Inc.
and Past President of WestWaves Marketing
· Communications expertise that encompasses social marketing, collaboration and public relations
· Ability to direct complex projects from concept to fully operational status.
· Goal-oriented individual with strong leadership capabilities.
· Organized, highly motivated, and detail-directed problem solver.
· Proven ability to work in unison with multiple stakeholders.
Some samples of work that LWP Principal Wendy Creelman has led include:
Kelowna 2008 BC Summer Games
Kelowna 2008 BC Summer Games Volunteers
As Operations Manager, worked with a volunteer Board of Directors that staged the successful Kelowna 2008 BC Summer Games at venues throughout Kelowna. The games brought in over $2 million in economic activity. Recruited 3000 volunteers through unique recruitment strategies and supported 2500 youth from across BC to develop
their athletic skills. Secured funding for 4 staff
positions through a Service Canada grant.
Fraser Health in motion Challenge
The purpose of the Fraser Health in motion Challenge was to develop and offer a three month healthy living pilot from April to June, 2007 for staff in all Fraser Health (FH) workplaces in Abbotsford and Mission.
Targeted outcomes of the challenge were to:
1. increase consumption of vegetables and fruit
2. increase frequency of daily physical activity
3. decrease tobacco exposure.
In addition to the healthy living aspects, other aims of the Challenge were enhancing employees’ sense of connectedness with FH, and with colleagues and coworkers.
Results:
- 25% participation rate
- 2/3 of participants adopted healthy behaviours resulting in increased consumption of vegetables and fruit, and increased frequency of physical activity.
- Survey findings indicated significant changes in respondents’ perceptions of Fraser Health as an employer that cares about the well-being of staff.
Abbotsford in motion
Launch assembly of Abbotsford in motion
Abbotsford in motion is a health promotion strategy led by partners Fraser Health, Envision Financial, Abbotsford Community Health Committee, University of the Fraser Valley, the City of Abbotsford, Abbotsford School District and the Abbotsford News. It helps people get moving through public awareness of the benefits of physical activity and specific strategies designed for target population groups.
Canada Day - Abbotsford, BC
Abbotsford in motion results:
- Key objective achieved: Increased physical activity levels from 39% to 50% in two years
- 95% of Abbotsford schools became in motion schools
- Over 50 in motion Workplaces
- Created 42% brand awareness in 11 months
- Created signature event to successfully launch Fall in motion participation in community
WestWaves Marketing
Completed several projects related to fitness, work life balance, child care, early years and human resources.
Results:
- Designed a member retention program for fitness centre
- Developed several websites and e-newsletter campaigns
- Wrote press releases, copy for brochures, websites and advertisements
- Secured press coverage for the BC Work Life Summit which included the National Post, Ottawa Citizen and CTV
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